Ralph Lauren Fragrances Ralph Hot Show Room

The third in a series of fragrances, Ralph Lauren Fragrance’s Ralph Hot is for a twenty-something woman on her own and on the town in a sophisticated, innocent way.  The vision for the fragrance was set - and so was the very tight budget for the launch show room.

Ihrig Productions conceptualized and built the perfect setting for this young woman - an urbane lounge with glamorous furniture, gleaming white walls, a bar and dramatic lighting.  Working closely with our client and our crafts people, we delivered a space that envelopes the entire room in a lounge-like atmosphere and created an experience for the sales meetings that was completely focused on the brand’s positioning in a crowded market. 

We also executed the design in a way that leveraged the client’s existing assets to keep costs low.  The project was completed under budget.  And way above expectations.