Regent Cruises Press Conference

When Carlson Companies announced the rebranding of it's cruise ship line to the Regent name, Ihrig Productions created the ideal environment.

Following a minimalist press conference at which Carlson CEO Marilyn Carlson Nelson spoke, guests were invited to a reception featuring oversized images of the Regent ships and luxury Regent hotels around the world, interest stations highlighting the core offerings of the ships, decadent food and drinks, and even a replica of an on-board stateroom.

Collaborating with our client's PR agency, Ihrig Productions was responsible for the preparation and execution of all on-site elements. Working under extreme deadlines in a public midtown NYC venue, we created an attendee experience that truly reflected the new luxury positioning of this established brand.