Ralph Lauren Fragrances' Pure Turquoise Show Room

Ihrig Productions was charged with creating a show room to tell the story of Ralph Lauren's most expensive woman's perfume in a new, unexpected way.

"Remove the usual clutter" was our response.

We transformed adjacent storage rooms in a midtown Manhattan office building into a minimalist desert oasis that consisted simply of a large glass table, twelve chairs, a custom product counter and a beautiful wrap-around vista which lit the entire space.

The renovations included major construction, scenic and technology systems design and were completed under tight deadlines and after business hours.

The showroom received rave reviews for its beauty, originality and serenity. And so did the fragrance - which was the whole point.