| challenge | Create a unified experience while allowing three divisions to express themselves and launch new products. |
| solution | A week-long event in which the general session was transformed for three distinct but linked experiences. |
| innovation | Distinct design aesthetics from each division incorporated through a versatile yet consistent award show theme, consisting of the Designer Fragrance DF1 Awards Show, the Ralph Lauren Fragrances Ralph Rocks Concert, and the chic Giorgio Armani Parfumes After-Party. |
| result | A great experience. |