| challenge | Announces the rebranding of Carlson Companies' cruise line. |
| solution | A sophisticated midtown Manhattan press conference and reception, hosted by Carlson CEO Marilyn Carlson Nelson. |
| innovation | Seamless integration of messaging with Carlson's existing PR agency, exceptional logistic management under tight venue deadlines, decadent food and drinks, and a replica of an on-board stateroom. |
| result | A great experience. |